PRIVACY POLICY

Last updated Aug 2, 2025

Introduction

Lifestyle Vacation Clubs ("LVC," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

Please read this Privacy Policy carefully. By using our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

  • Register for an account
  • Make a booking or purchase
  • Subscribe to our newsletter
  • Contact customer support
  • Participate in surveys or promotions
  • Submit feedback or reviews

This information may include:

  • Contact Information: Name, email address, phone number, mailing address
  • Account Credentials: Username, password (encrypted)
  • Profile Information: Date of birth, gender, preferences
  • Payment Information: Credit/debit card details, billing address (processed securely through Stripe)
  • Travel Information: Passport details, travel preferences, frequent flyer numbers
  • Communication Preferences: Email and SMS consent, communication preferences

1.2 Automatically Collected Information

When you access our services, we automatically collect certain information:

Device Information:

  • IP address
  • Browser type and version
  • Operating system
  • Device identifiers
  • Screen resolution

Usage Information:

  • Pages visited
  • Time and date of visits
  • Time spent on pages
  • Click patterns
  • Referring website
  • Search queries

Location Information:

  • Approximate location based on IP address
  • Precise location (if you grant permission)

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Maintain your session
  • Remember your preferences
  • Analyze site traffic and usage patterns
  • Personalize content and advertisements
  • Improve our services

You can control cookie settings through your browser preferences. However, disabling cookies may limit some functionality.

Types of cookies we use:

  • Essential Cookies: Required for basic site functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Marketing Cookies: Used to deliver relevant advertisements
  • Preference Cookies: Remember your settings and preferences

1.4 Information from Third Parties

We may receive information about you from:

  • Social Media: If you connect your social media accounts
  • Booking Partners, Wholesalers, Bed Banks (e.g. Expedia, Booking.com): Booking confirmations, travel itineraries
  • Payment Processors: Payment confirmation and fraud prevention data
  • Marketing Partners: Campaign performance and attribution data
  • Data Enrichment Services: Publicly available information to enhance your profile

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Service Delivery

  • Process your bookings and reservations
  • Manage your membership account
  • Provide customer support
  • Send booking confirmations and updates
  • Facilitate communication with travel service providers

2.2 Service Improvement

  • Analyze usage patterns to improve our platform
  • Develop new features and services
  • Conduct research and analytics
  • Test and optimize user experience
  • Troubleshoot technical issues

2.3 Marketing and Communication

  • Send promotional offers and newsletters (with your consent)
  • Personalize content and recommendations
  • Conduct surveys and gather feedback
  • Announce new services or features
  • Send administrative notices

2.4 Legal and Security

  • Comply with legal obligations
  • Prevent fraud and unauthorized access
  • Protect our rights and property
  • Enforce our Terms of Service
  • Respond to legal requests

3. Information Sharing and Disclosure

We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

  • Booking Partners, Wholesalers, Bed Banks (e.g. Expedia, Booking.com): Our travel booking platform partners
  • Stripe: Payment processing
  • Email Services: Marketing and transactional email delivery
  • Analytics Providers: Google Analytics, website analytics
  • Customer Support Tools: Help desk and chat services
  • Cloud Hosting: Vercel, data storage services

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

3.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Court orders or subpoenas
  • Government or regulatory requests
  • Legal investigations
  • Protection of our rights or property
  • Prevention of fraud or illegal activity

3.4 Aggregated and Anonymized Data

We may share aggregated or anonymized data that cannot identify you personally for research, marketing, or analytics purposes.

4. Data Security

We implement appropriate technical and organizational measures to protect your information:

Security Measures:

  • Encryption of data in transit (SSL/TLS)
  • Encryption of sensitive data at rest
  • Secure authentication (bcrypt password hashing)
  • Regular security audits and testing
  • Access controls and authentication
  • Employee training on data protection
  • Secure data centers and infrastructure

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

5. Your Privacy Rights

Depending on your location, you may have the following rights:

5.1 Access and Portability

  • Request a copy of your personal information
  • Receive your data in a structured, machine-readable format
  • Transfer your data to another service provider

5.2 Correction and Update

  • Correct inaccurate or incomplete information
  • Update your profile information at any time

5.3 Deletion ("Right to be Forgotten")

  • Request deletion of your personal information
  • Subject to legal retention requirements

5.4 Restriction and Objection

  • Restrict how we process your information
  • Object to processing based on legitimate interests
  • Opt out of marketing communications

To exercise these rights:

Contact us at privacy@lifestylevacationclubs.com

6. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

Retention Periods:

  • Active Accounts: Duration of account plus 1 year after closure
  • Booking Records: 7 years for tax and legal compliance
  • Marketing Data: Until you opt out or 3 years of inactivity
  • Support Tickets: 3 years after resolution
  • Analytics Data: Aggregated data retained indefinitely

After the retention period, we will securely delete or anonymize your personal information.

7. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights:

7.1 Right to Know

Request information about:

  • Categories of personal information collected
  • Sources of personal information
  • Business purpose for collecting information
  • Categories of third parties with whom we share information

7.2 Right to Delete

Request deletion of your personal information (subject to exceptions)

7.3 Right to Opt-Out

Opt out of the "sale" of personal information (we do not sell personal information)

7.4 Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights

To exercise CCPA rights:

Submit a request to privacy@lifestylevacationclubs.com

We will verify your identity before processing your request.

8. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

9. Marketing Communications

9.1 Email Marketing

  • You can opt out of marketing emails by clicking "Unsubscribe" in any email
  • You will still receive transactional emails related to your account and bookings

9.2 SMS Marketing

  • You can opt out of SMS messages by texting "STOP"
  • Standard message and data rates may apply

9.3 Push Notifications

  • You can disable push notifications through your device settings

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Sending an email to your registered email address
  • Displaying a prominent notice on the platform

The "Last Updated" date at the top indicates when the policy was last revised. Your continued use after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

By using Lifestyle Vacation Clubs services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.